WOMM (Word Of Mouth Marketing)
It’s quite a rare sight to see someone glance through news papers. Magazines have almost become a leisure time activity. People are dwelling more on ad skipping digital video recorders and music players. In fact with the aid of new gadgets, they pick and choose their media exposure. Precisely, consumers are getting harder and harder to target. So, where is the new market ascending? What is the new strategy that rules the market?
As more and more people spend their time online the marketers need to find them in their space rather than dwelling in the traditional media. The new watch word for marketing strategist is now ‘WOMM’ (word of mouth marketing). It’s true that word of mouth marketing is emerging as a new force, over powering all other marketing strategies.
‘WOMM’ has got nothing to do with propaganda, advocacy or advertisement. In the marketing world conversation plays an integral part. And these new media sites focus on conversation as their integral part. For better or for worse people talk about products, events etc no one can stop that.
So, here is the key for the new WOMM. Monitoring and harnessing these interactive platforms leverage the extra mile which marketers are longing for. WOMM can be of different kinds it can be a viral, a buzz or even a simple comment in social networking site or a blog. WOMM targets the complete social networking and conversation sites on the web.
The key elements of WOMM are:
- Research on the space (where the target audiences meet and exchange queries and
thoughts)
- Communicate your product in the right network
- Monitor and respond to all the necessary conversations
The best part about WOMM is that you spend less and reap more profits. Marketing in these social networking sites doesn’t cost a huge sum. Hence, consumer generated content is yet another powerful to widen the market presence.
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