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| Why Do I need to track my website traffic? |
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Why Do I need to track my website traffic?
It gives you insight about your website’s usefulness:
- The information available through macro or micro tracking tools gives you an idea about general traffic trend on your website. It tells you whether your website is popular or not among the visitors. More the visitors, more popular is your website.
It gives some sort of measure of your marketing efforts, whether it is online of
offline:
- Any money you spend on advertising your website, whether it is online advertising
or offline advertising, you need to keep track of ROI (Return On Investments) in order to
maintain profitability. The traffic trend and the micro statistics can give you an idea whether
your campaigns are working together to generate leads or clicks on your website or not.
This is applicable for all modes of online marketing whether it is a PPC campaign, a banner
advertisement or a newsletter.
It gives you a chance to improve your website in terms of content and layout:
- By
using tracking tools, you can come to know the pages which attract more traffic, which
visitors visit quite often and on which visitors spend lot of time. Also, you get to know the
pages which are “culprit pages”, that is where people come and exit your website after
reading content on the page. This exit can be either linked to the content or the design
layout. Once you get the list of these pages, you can work on them to make them more
attractive in terms of content and design to retain visitors.
You get to know the source of your website’s traffic:
- You get the source of every
single click if you use tracking tool. This gives you info on how your website stands in
organic search, how its performing on various search engines, how it is performing on
affiliate marketing programs, how your paid advertising efforts are working etc.
You have first hand data about your website visitors:
- The best part is you don’t have
to reply on somebody to get the data about your website traffic. You have the first hand
data which you can utilize to perform thorough analysis and fix your website to get more
and more “conversions”
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