~ A 'Black Hat' approach for SEO
A task of a seo professional is not limited to bring a traffic to a website. The important aspect that should be kept in mind by every top internet marketing companies or firms is that a viewer likes a website only if he can easily get or navigate to the specific information he needed.
Say No to Pop ups:
A top class internet marketing firms never entertain Pop ups. Pop up's gives very much irritations to your viewer so try to avoid them. Think yourself in a situation where you are trying to read an interesting article & a stupid ad is bothering you again and again for downloading free wallpaper for your computer. No need to answer this, because every regular internet user has been through this and all of us have the same answer, then why to irritate our viewer.
Avoid Broken Links:
Top internet marketing companies always give special attention to broken links. Broken links, Dead links, will cast a very bad impression on the page, so the website. A viewer while navigating a website clicks on a link because he thinks that he'll get what ever information he is looking for. But a dead link can make him think to switch over to some other website. Keep your website well maintained, and after every alteration check all the affected pages.
Don't make compulsions:
Don't make compulsion for registration even to get general idea about your site. if is it required then just ask what is absolutely necessary. No one likes typing too much. Generally this sort of ideas are provided by people on the management side of the business the website is handling. Even they are not completely wrong, because this is how they can concentrate more on their customer. But unknowingly they are loosing visitors. Never make compulsion, leave it to viewer only. He'll provide you the information about himself if he wants to do so. Although if he is not interested in giving you any information, let him understand completely what is the website all about.
Slow uploading of website:
Many web designers fill their web pages with lots of flashes, effects and heavy images. This ultimately make the page to load slow on the system. This is the duration in which a viewer can be diverted from some another lucrative website, advertisements, or your competing website if he is using search engine.
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