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Smart Tips for Managing PPC Programs
Pay per click programs are highly effective way to get instant traffic on your website. This is a good tool to attract quality and highly targeted traffic. The bids normally start from 0.05 cents which is quite good as you can get a good number of visitors by spending a little amount. Even if bid is 0.10 cents, you can get 10 visitors by paying $1
Here are few smart tips for managing PPC programs:
- Identify the set of keywords which clearly defines the services / products you offer. This
clearly means that you need to remove unnecessary keywords which might be related to
your category but can not generate quality traffic to your website.
- Focus on product/service which you wish to sell. Remember, its selling service and you have
to be specific in PPC approach. You can not have your whole catalogue on your single
campaign.
- Take bottom up approach for bid management. Start with a certain minimum value and the
scale up the campaigns on a day to day basis till you arrive at an optimum level where your
goals are met. ( an optimal combination of your budget / CPA / Bid / position)
- Come up with a precise ad copy. Include text in the campaign which clearly states about the
service / product you are promoting in the ad campaign. If possible, try to include pricing in
the ad copy if you are selling any product. This will increase the CTR (Click Through Ratio) if
your pricing is competitive.
- Setup the campaign and bid on maximum relevant keywords possible. This will increase the
possibility of clicks.
- Track you campaign: This is the most important step. You need to place tracking to track the
ROI (Return On Investments). You need to restrict your CPA (Cost Per Acquisition). Big
programs like adwords/overture can generate huge volumes and your money can vanish in
a day. So you need to track your returns, and this is the only way by which you can know
whether its working out for you or not.
- Keep tweaking the campaigns in terms if bids and ad copy by looking at the reports. An
attractive ad copy can increase the chances of getting clicks.
- Do not rush for position #1. Settle for positions 4/5/6 as bids will be lower and visibility will
also be OK. This will lower your CPA (Cost Per Acquisition) and increase ROI (Return On
Investments).
If you try the above points, you can expect improvements in your ROI (Return On
Investments) and in the long run, constant bid management can get you sustained success
in managing PPC programs.
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