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What is a CTR (Click Through Ratio)?
 
Pay Per Click Programs (SEM)
 
SEO and Alt Tags
 
Website promotion - in time of rescission
Google Adwords
Importance of Anchor Text in SEO
Importance of Heading Tags in SEO
Importance of Page rank for website
Use Meta tags effectively for your advantage

Online Marketing Articles

 

Online Marketing articles with latest Search Engine Optimization Tips and Tutorial, learn how to create websites along with internet marketing tips to boost  your revenues. For any further details about the Search Engine Optimization process, please contact us.

 


Future trends of Internet marketing
Today, over 75% of website traffic comes through organic search results and 85% of people trust search engines for fulfilling their primary business needs. Even though people are inclining towards social networking websites, but Social networking websites are more or less served as taking second opinion, feedback for the products. Search engines still rule the internet industry in terms of finding products and services to satisfy their business and personal needs...
 

 


Will SMO take over SEO?
Nowadays there is a speculation in the internet industry that SEO is going to be dead and social networking websites will take over SEO.But there is a problem with Social networking websites is that, any person can open an account in social media websites without doing any real investment and then gets the authority to give feedback about any product/ service...
 

 


How SMO interacts with SEO
Having a profile in social networking websites is becoming necessity nowadays which also helps spreading word of mouth publicity about your brand. No doubt SMO is a great tool to spread brand awareness, seek advice and get noticed in the social media. But no one can deny the fact that SEO is directly associated with the page rank, which demonstrates the importance of the webpage in search engines. Having first page visibility of your website in  search engines is  also important. So how SMO interacts with SEO lets find out...
 

 


Google Wave has Happened – 100,000 public invites sent on September 30th, 2009
Google Wave is a real-time communication platform. It combines aspects of email, instant messaging, wikis, web chat, social networking, and project management to build one elegant, in-browser communication client. You can bring a group of friends or business partners together to discuss how your day has been or share files...
 

 


Latest Social Media Research News - Small Biz Owners not enamoured with Social Networking Sites
Few small business owners and managers are joining the consumer trend towards increasingly using social networking websites and services, according to a new Citibank / GfK Roper survey...
 

 


Google Analytics Individual Qualification Test
Google has launched its Google Analytics Individual Qualification. This has been started with a view to provide a way so that one can show that he/she is certified for the proper use of Analytics...


 


Latest Social Media Research News - Small Biz Owners not enamoured with Social Networking Sites
Few small business owners and managers are joining the consumer trend towards increasingly using social networking websites and services, according to a new Citibank / GfK Roper survey...
 

 


Social Media Optimization:  : an overview
Social media optimization (SMO) consists of a set of methods for generating traffic on any website through social networking websites, business networking websites, online communities and blogs (macro blogging as well as micro blogging)...


 


How to improve the page rank of your website
Google has a page rank of 10 which is the highest your site can attain. The PR of your site is updated about once of month when Google updates their database of web pages. It exports new backlinks, PageRank, or directory data approximately every three months. One highly effective method for attracting more web traffic is to first optimize the design of your web site...

 

 


Benefits of using Twitter
Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the followers. That’s why information on Twitter is short, to the point and effective. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. You can access Twitter via Web, Desktop Applications and even SMS. While the service costs nothing to use, accessing it through SMS may incur phone service provider fees...


 


Smart SEO tips to beat the global recession
In this cost-cutting age companies are finding very tough to release their money, All the businesses are badly effected by recession and companies are trying to follow cost cutting policies. However, instead of cost-cutting, it makes more sense to ensure that our marketing investments earn high returns. It is in our interest to ride the wave of optimism despite the current global financial meltdown...


 


Website promotion - in time of recession
Its recession period that world is facing; it’s the time of financial crisis. This is affecting most of the companies and most importantly their money management policies. Industries are cutting their expenditures and are looking for cheaper ways...

 

 


Promoting Yourself Branding
You may have the hundreds or thousands of products available over the website. You might have adopted lots of ways to promote them, spend lots of money over advertising your products. You may also have done organic search engine optimization of your website by the best organic SEO Company available in your city. Still you want a customer to find you on search result and approach to your website? Strange...

 

 


Summarizing basics of Internet Marketing
While doing SEO projects lots of newly turned professionals generally stick to optimizing page content, intelligent use of keywords, and generating efficient titles. But there are lots more that could be done. Even keeping with the basics can do a miracle. You can reach to thousands of more customers & viewers. There is no one who will tell about the minute but yet very impact full ways...  

 

 


Stepping into visitor's shoe
It is a fact that website with low traffic and less usability are not going to be there on top results on search engines. While Search Engine Optimization of a website, a SEO Professional should make sure that the website is delivering the services for which it is designed. If it is e-commerce based website then searching, buying and making payments over the website should be user friendly. On the other hand if the website is meant for providing information then the language used is within the targeted viewer perception, and the body of website should be linked with the category...

 

 


Internet Marketing at a glance
Internet Marketing refers to Marketing on Internet. There are few other terms, which are synonym for Internet marketing viz. Online Marketing, Emarketing etc. Internet revolution has opened many new avenues for low cost and deep penetration marketing to global audience. Ability to converse with the audience gives Internet marketing an edge over traditional marketing approach. Internet marketing is the fastest growing marketing among the major media..

 

 


WOMM (Word Of Mouth Marketing)
As more and more people spend their time online the marketers need to find them in their space rather than dwelling in the traditional media. The new watch word for marketing strategist is now ‘WOMM’ (word of mouth marketing). It’s true that word of mouth marketing is emerging as a new force, over powering all other marketing strategies.

 

 


Importance of tracking web traffic
Keeping track of traffic on your website is vital...

 

 


Internet Marketing Basics
Almost all of the articles on Internet marketing lacks coverage on all the basics and all the avenues of Internet marketing because there is just too much information to cover in a few words...

 

 

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