What is Link Popularity and how it helps in Search Engine Optimization?
What is link popularity?
Link popularity is the measure of the popularity of a website in terms
of the incoming links it has got. This is the measure of how many
domains / websites have a LINK reference for a particular website.
Most of the major search engines now have crawler
based mechanism to assign rankings to any website in search results
for keywords. Therefore link popularity has become an important
concept as it plays a vital role in getting higher ranks in search
results. Crawler based search engines love to hear
from others. They do not have much interest in what you are boasting
of yourself. This concept makes Link Popularity, an
important aspect in Organic Search
Engine Optimization. More the other websites refer you;
more popular are you in the eyes of search engines
I will quote a simple example here.
If you wish to advertise about your retail shop, the more effective
way is to put up 100 banners at establishments throughout the town
rather than placing all 100 at your retail shop. In first case, the
other establishments are referring you so your importance increases
and your visibility / credibility will also increase thus giving you
advantage. Similar is Link popularity for a website.
Link popularity always pays in long run. If you are
serious about search
engine optimization, branding of your website then link
popularity has to be given a good weightage as this over a
period of time pushes your website in rankings amazingly.
Conceptually there are 4 types of links which are considered for
increasing link popularity. Each type has its own weightage and
importance in search engine optimization
Internal Links: This refers to the internal links of
your own website pointing to various pages within the website. These
need to be properly structures in order to contribute for link
popularity.
Free links: There are many website which provide free
links to other websites to make their content look rich and to attract
more traffic.
Link exchange: Link exchange is an agreement where
two websites place links to each other. This technique was useful till
a couple of years ago but due to its misuse search engines
do not give much importance to it.
Paid links: Some directories, websites charge to
place the other website links. The charge can be one time or
recurring.
Link popularity is a tool, if used effectively can
improve your search rankings drastically across the major search
engines. The quality and relevance of the links coming to
your website is important and has to be kept in mind while carrying
this exercise.
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