Internet Marketing
Internet Marketing refers to Marketing on Internet. There are few other terms, which are synonym for Internet marketing
viz. Online Marketing, Emarketing etc.
Internet revolution has opened many new avenues for low cost and deep penetration marketing to global audience.
Ability to converse with the audience gives Internet marketing an edge over traditional marketing approach. Internet
marketing is the fastest growing marketing among the major media.
Internet Marketing is a combination of creative aspect and the technical know how of Internet including design and
technical setup of the campaigns.
Various types of Internet marketing are:
- Search Engine Marketing (SEO & SEM)
- Affiliates marketing
- Banner display
- Email campaigns
- Marketing through social networks
- Mass emailing
- Blog advertising
Advantages of Internet Marketing:
- The audience reach is global.
- Deep penetration and target market.
- Cost effective approach
- Can be one to one or one to many approach.
- Can target audience based on demographic information e.g. language, geographical area, or behavioral group
- Results can be measured by defining matrices
- Quick and easy communication can be achieved
Internet Marketing may seem relatively simple and easy to do but in reality Internet Marketing but the approach has to
be quite scientific and quantitative in nature so that a greater ROI can be achieved. A slight “take it easy”
attitude can make heavy losses to your business. The approach has planned carefully after weighing all the possibilities
and matrices should be set to measure the ROI (Return on Investments).
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