How Search Engine works?

Introduction to Search Engines

User generated content, social networks and virtual media are rapidly replacing the way how traditional marketing works. And companies have already begun using the bandwagon of social media and SEM (search Engines marketing), to reach their niche business. As they are highly interactive and sensitive in nature, its equally important to understand and use them effectively. Now, the next step in the evolution to market directly is to learn how these search engines works.

There is no doubt that Google is the leader in search today, however Yahoo, MSN and AOL contribute up to 40% of the search engine market. It’s a known fact that, search engines display only top ten results in their first page and most searchers tend to click on the top few results. As pointed by Aaron Wall in SEO basics, “if you rank at the top business is good, but if you are on the second or third page you might only get 1% of the search traffic that the top ranked site gets”. Hence, it’s very important to get the basics right before marketing online. He also identifies the two most powerful aspects of search engine marketing:

Users type what they want to find into search boxes, making search engines the most precisely targeted marketing medium in the history of the world.

Gaining traction in the search results allows small business to compete with large corporations, with much ease.

Unlike traditional medium online is very transitory in nature, every five minutes there is something new and search engine factors changes constantly, But there are few things about search engines that are basic. Below listed are some of the fundamental SEO basics about popular search engines, pointed out by Jennifer Grappone and Gradiva Couzin in their book “ Search Engine Optimization an hour a day”.

Google Basics

Yahoo Basics

MSN Basics

AOL Basics

There are radically different opinions about these search engines, their algorithm and raking factors. However, some elements that strongly influence organic ranking include:

HTML page titles, description and keywords
Page content in compliance with the metas and over all theme of the page
Relevant alt text that support the web content
Number of inbound links and
The number of relevant outbound links referring to the web page
Easy navigation and image sizing
Site authority, Age and
Transparency also influences the organic ranking.

It’s true that it takes more efforts to rank well in organic search results. But, its low cost, high relevancy and high conversion rates make SEO an ideal marketing tool for almost any business. Since it’s an ever changing medium it’s very important to track what’s new in the online world to stay on “TOP”.

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