Summary : This article will help you
understand
- What is cloaking.
- How can cloaking be used.
- What are various methods by which cloaking can be incorporated.
Cloaking in SEO
Cloaking is used to serve the search engine
bots with content optimized with best results. Some search engine optimizers use it in their
promotional campaigns to serve pages optimized for each of the
search engines.
In other words Page cloaking is the practice of
altering contents of a page depending on the software, method and/or
IP address being used to access it.
Cloaking can be done with the use of server
side technologies such as ASP and PHP.
Why to use cloaking?
Cloaking can be used
to
- Provide the search engine bots, content
optimized for best results.
- Conceal the real keywords and text used
for rankings from normal visitors.
- Change the identity of the site depending
on who accessed it.
- Protect the server and it's contents from
malicious bots or misuse.
- Re-brand shared content depending on the
domain name used to access it.
- Bound the options available depending on
browser features or capabilities.
- Level out browser inconsistencies.
- Provide relevant information to the user
based on Operating System and/or browser.
- Produce a more personalized experience for
the visitor.
Cloaking can be done by several methods like:
- Identifying the browser program which is
making the request
- Identifying the IP address through which
they are connecting from
- Identifying the page through which they
are coming from
- Using the session data
By cloaking we can do so many things like we
can reduce the visitors download time by not including the meta tags
which generally the visitors don’t see. We can also remove the
keyword list from their page which we have made from our SEO
research. We can send text to the search engines rather than the
pictures as search engine cannot interpret the images and save time
and space.
In future cloaking really can do wonders if
used properly. For instance giving a personalized feeling to the
visitor to your website is a great achievement or Disable site
features such as order forms to those surfing from trouble IP
addresses or countries thought to be involved with fraud.
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