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<title>PPC Article, PPC Blog, PPC Tips, PPC Articles, Blog, Internet Marketing</title>
     <link>http://www.himshilp.com/seo-articles/seo.htm</link>
     <description>Himshilp: Best SEO Company in India. Learn more about ethical search engine optimization techniques from our SEO Article, SEO Blog &amp; Internet Marketing Tips Section. Contact for further details.</description>
     <language>en-us</language>
<item>
    <title>Landing Page Development Tips – The 9 Key Factors </title>
    <link>http://www.himshilp.com/seo-articles/landing-page-development-tips.htm</link>
    <description>Fundamental to the development of any PPC campaign is developing a focused and persuasive landing page. Why? Because if the users are not able to quickly connect with your product/service offering and more importantly, are not ‘sold’ on the value offering, they will just click out of your site and may never return again...</description>
</item>

<item>
    <title>Simple Pay Per Click / Cost Per Click Strategy</title>
    <link>http://www.himshilp.com/seo-articles/simple-PPC-CPC-strategies.htm</link>
    <description>
		<strong>Pay Per Click</strong> or <strong>PPC</strong> is a search engine marketing technique which is 
		used by search engines and advertising networks. In this, advertiser 
		uses potential key phrases and bid for their position in the sponsored 
		links section to generate leads to their website. The major service 
		providers in the area are Google Ad words, Yahoo &#8211; Overture program, MSN 
		Ad center...</description>
</item>

<item>
    <title>Smart Tips for Managing PPC Programs</title>
    <link>http://www.himshilp.com/seo-articles/smart-tips-for-managing-PPC-programs.htm</link>
    <description>Pay per click programs are highly effective way to get instant traffic on your website. This is a 
		good tool to attract quality and highly targeted traffic. This is a good 
		tool to attract quality and highly targeted traffic. The bids normally 
		start from 0.05 cents which is quite good as you can get a good number 
		of visitors by spending a little amount. Even if bid is 0.10 cents, you 
		can get 10 visitors by paying $1...</description>
</item>

<item>
    <title>Organic SEO vs PPC </title>
    <link>http://www.himshilp.com/seo-articles/organic-seo-vs-PPC.htm</link>
    <description>

	Pay Per click (PPC) and Search Engine Optimization (SEO) are two of the main techniques
		to generate visits on your website. Pay Per Click (PPC) is the approach 
		where you bid for the position in search results which are sponsored. In 
		Organic SEO, you try to optimize your web pages around a set of keywords 
		which you feel are suitable to your category...</description>
</item>
<item>
    <title>What is a CTR (Click Through Ratio)? </title>
    <link>http://www.himshilp.com/seo-articles/click-through-ratio.htm</link>
    <description>CTR Refers to Click Through Ratio. It is a widely used term in Search Engine Marketing or Pay per click programs. Click through Ratio (CTR) is the ratio of the number of times the Pay Per Click (PPC) AD appears (number of impressions) to the number of times it is CLICKED by the visitors...</description>
</item>

<item>
    <title>Google Adwords </title>
    <link>http://www.himshilp.com/seo-articles/google-adwords.htm</link>
    <description>Getting clicks as well as Customers Google adwords is PPC (CPC) program provided by Google which is an excellent tool to attract traffic on a website. Newly launched websites do not have organic / natural rankings for months, may be even a year so the best way to attract quality traffic is to take help of Google adwords or similar PPC program...</description>
</item>

<item>
    <title>Pay Per Click Programs (SEM) </title>
    <link>http://www.himshilp.com/seo-articles/PPC-programs.htm</link>
    <description>Search Engine Position and placement is critical for increasing your website traffic. Just a few good positions can drive traffic in thousands to your website, day after day. While search engine optimization is an essential long-term strategy to boost ‘organic’ search engine rankings, it takes time and there are no guarantees. That’s why paid search advertising is a necessary supplement to organic search engine optimization... 
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